We talked about content marketing in our helpful blog post "5 Cost-Free Ways to Boost Your Business's Online Visibility (Part 1)"
But we are gonna dive a little deeper (ok actually ALOT deeper) into the guts of content marketing and WTF it even means!
Content marketing is a marketing plan to attract, engage, and keep an audience by creating and sharing related, valuable articles, videos, podcasts, and other media.
How do you know if your content marketing strategy is working? 🤔
Well, you'll have some growth of course. You should gain customers and grow your business. Simple right?
Getting 1 million views on a Facebook Reel is neat - but if it's not targeting your IDEAL market (i.e customers that will actually pay you for your business services) then what is the point?
Content marketing is FREE (unless you decide to pay someone to do your content marketing for you - which would love to help you with!)
Here are 3 things you can do right now to HELP your content marketing:
Start a BLOG on your website. Seriously, I can't say this enough. Having a blog on your website and updating it even weekly, is an AWESOME and easy way to connect with your customers and BONUS - Google will love it too. Every time you update your blog it gives your website fresh new content related to your industry and the algorithms GO WILD.
Create simple social media posts. A stunning before and after photo that really catches an eye works great. Please post quality over quantity. If they are not eye catching, posting more of them isn't going to catch people's attention.
Know and engage with your audience. Your audience is your target market. People that you serve. Know them very well, what do they want? What entertains them? You can even do polls on your social media accounts to better understand what they would like to see from you. Join community groups on Facebook and engage with people. Put the social in social media.
*FUN FACT - if you don't know or care to know about your target market - don't bother doing any marketing. If you think your business is just about you, good luck.