Hard truth. You're going to HAVE to use social media marketing to grow your biz.
I have said it a million times in other blog posts - there are 4.8 BILLION social media users.
Your target market is hanging out on these social sites just WAITING for you to deliver them some delicious, juicy content.
Social media marketing (otherwise known as a part of content marketing) is considered off-page SEO. It is important.
Social Media marketing provides YOU the canvas in which you can showcase and highlight your best and most beautiful pieces of media! Here are 3 ways you can get it the most out of social media marketing:
Tell an Amazing Visual Story with Stunning Before & After Pictures/Video!
People LOVE stunning before & after shots - they like to see how BAD things were before and how AWESOME they are now.
The power of imagery and video is undeniably and you need to use it to your advantage. Consistently share captivating before & after images of your projects.
It's important these pics and vids are of HIGH-QUALITY and professional looking (because you're a professional right?).
This showcases your niche AND tells a story of transformation, this is very appealing to your audience.
Be sure to write a little blurb describing the scope of the project and what challenges you experienced.
Create Intriguing Content that will Encourage Engagement:
It's called social media for a reason, you want to rile up engagement and encourage interaction. Your social media may be about your business but it's really just an important tool to help YOU connect with your audience, so always be thinking about them!
Ask your audience questions, get their opinions on things or run polls related to your niche. Don't go Houdini after posting - stick around and respond and interact with your audience. These are your potential customers! Always interact on-line like you would face to face.
Build a beautiful community around your business. A committed audience that trusts and respects you will be more likely to remember you and recommend your services.
Team up with others in your niche/industry:
Check out other relevant businesses that you could collaborate with that might appeal to your audience.
Share each others posts and work, try Instagram Lives, or co-hosted events. For example, teaming up with a local interior designer if you are a painting contractor is a match made in heaven! Collaborations like this can bring in new audiences and grow your presence. You can also learn a lot from each other.