It's already here. Artificial Intelligence.
Social media platforms have already been using AI like a hot damn - this is how the platforms determine which content shows up in front of your eyes at 2am on a Tuesday night.
There is no turning back when it comes to AI - so how can YOU use it to benefit your digital marketing strategies?
AI helps us gather and understand data better. It helps BIG time in automating tedious tasks and I have personally found it helpful to understand what may be beneficial and helpful to a target market (AI is a data analytics genius, most of the time)
So how can AI help YOU with your digital marketing strategies?
UNREAL Targeting & Personalization:
AI is like a super-smart nerdy kid you used to sit next to in Calculus class that just seemed to know EVERYTHING.
AI will help you understand your audience better by understanding what they like, how they behave, and even how they feel.
It's really good at spotting patterns and figuring out what people prefer, sometimes even better than we can!
With AI, you can create content and ads that your audience will love because they're tailored just for them.
This means more people will like, comment, and share your stuff, leading to more sales or whatever you're aiming for. In simple terms, AI helps you get more bang for your buck on social media. It's a big win for your business!
OPTIMIZE pretty much everything:
Since AI is just a data analysis champion of the world, there isn't much you CAN'T and shouldn't optimize!
You can schedule the best times to post according to your target audience data.
You can get AI to optimize ADS for the best results (pffff there are even AI tools now that will write your Ads for you)
AI tools can be used to predict the odds of a post or piece of content going viral! 😳
AI tools can also be used to create content out of your already existing content. This is super helpful because if you're creating content in a specific niche - it can be time consuming coming up with material everyday, this is where AI comes in.
Pretty cool hey?
In my opinion, like any new technology, AI can be used for positive things and negative things. AI + Social Media can be a match made in heaven if used properly ❤️