In our lives of technology, an online presence is VERY imporant for the growth of your contracting business.
Whether you're a seasoned contractor or just starting out, a good digital marketing strategy can help you connect with your customers and grow your business.
Here are 3 tips to help you nail your digital marketing and grow your contracting business :
Build a Professional Online Presence:
Have a professional quality website. Be clear about what services you provide and have contact information up-to-date and easy to see.
Make sure you are easily found on a Google Search. Improving your websites SEO (Search Engine Optimization) is neccessary.
2. Use Social Media Professionally:
Use platforms like Facebook, Instagram and LinkedIn to showcase your awesome projects! Customers love to see what you're creating. Make sure to use high-quality photos and videos so they look professional.
Engage and connect with potential customers by commenting, liking and responding promptly to messages about your business.
Showcase your knowledge and education by providing valuable information and tips about your industry.
3. Invest in Targeted Online Advertising:
Knowing your target maketing is important if you're going to invest money into advertising. You have to know who wants your services. You can target an audience down to the income and hobbies if you know this information (you CAN find it out)
Find out where your target market is hanging out and create some paid ads on those platforms. You don't want to pay for ads on Twitter (er, I mean X) if your target market is on Pinterest.
This tip is NOT mandatory but it will definitely help you grow your business. If done right it can be affordable. You can waste money and time by not doing them correctly though. You don't want to advertise your contracting business to someone in Nova Scotia if you are based in Alberta.
The first 2 tips are organic and free, you just need to put a little effort in on your website and social media presence. For the 3rd tip, we can help if you don't know where to start.
Most importantly, have fun while you build your business! Because if you aren't - what's the point?