If you and your business aren't on Facebook do you even exist?
Facebook is the most actively used social media platform in the world with a staggering 3 billion MAU (monthly active users). That's wild.
That's about 40% of the WORLD population. That's crazy. Anyways, there is no debating (although I'm always open to a friendly debate 😁) - if you have a business and you want to grow it, you need to be on Facebook.
It doesn't have to be ALL WORK either! If you like building community, chatting with people from around the work in the same niche as you and learning from others - Facebook is great for this. Keep these 3 things in mind when you're out and about in the vastness of Facebook to grow your business!
Facebook is a GREAT place to tell your story!
Social media isn't just ALL about advertising your products and services (this is what ads are for in my humble opinion) your potential clients/customers want to know WHO you are as a business or brand, so open up, be a little vulnerable and tell your authentic story.
When did you start your business? What is your motivation? What problem are you solving for people? What are your goals? People love to know a little insight into what you're about.
Create or Join Facebook Groups centered around your industry/niche. Customers and similar businesses can share their problems and stories.
This is social media networking and it works. You never know where opportunities lay. You could meet an amazing business owner that wants to partner with you! You also get to connect with like-minded people, you might learn some new things while you mingle with your target market. Creating polls and starting discussions is a great way to gauge what your target market is looking for or a problem they might have.
FREE ADVERTISING! Who doesn't like that? By sharing your content (pictures, video, blogs, your thoughts, going live, running contests) this allows you to connect and reach your target market. Content marketing is FREE and awesome and fun - if you do it professionally and consistently you most definitely can grow your business!
If you want to learn more about Content Marketing specifically I have another article that digs a little deeper on the topic
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