As a contractor, you may have noticed it's pretty darn important to have a digital identity. A simple digital identity can offer several advantages in today's interconnected and technology-driven business environment.
Here are some unsurprising stats on social media use and contractors:
98% of construction companies on social media use LinkedIn.
96% of construction companies on social media use Facebook.
96% of users who follow a company on social media interact with that company.
87% of users visit a company’s website after following them on social media.
Here are 2 reasons why a digital identity is crucial for contractors:
Credibility and Trust:
Online Presence: Nowadays, lots of people are spending time online. With a digital identity, you can create and keep up a professional online image. This might involve having a good-looking website, staying active on social media, and using professional networking sites. Having a digital presence makes you seem reliable and helps potential clients easily discover and understand your skills and experience.
Client Confidence: A solid digital identity can make clients trust you more. When they can quickly check your qualifications, past work, and what previous clients say about you online, they're more likely to believe in your skills and choose you for their projects.
Networking and Marketing Opportunities:
Visibility in Online Platforms: Being online with a digital identity helps contractors be seen on different platforms. This visibility can open doors for networking with other professionals, finding potential clients, and forming partnerships. Using sites like LinkedIn or professional forums lets you display your skills, connect with colleagues, and stay updated on what's happening in your industry.
Digital Marketing: A good online image lets you do digital marketing. This means things like showing ads to specific groups, sharing content, and sending emails. These methods help you connect with more people and get new clients who are looking for the skills and services you offer on the internet
To wrap it up, having a strong online presence is super important for contractors. It helps you build trust, connect with others in your field, and make communication and teamwork easier in the digital world of business today. This not only makes you look more professional but also brings in new chances and clients.
If you're ready to build your digital identity and social media accounts to attract new jobs feel free to check out our useful digital marketing service packages, we'd love to help!